The scent of a dead celeb?
The venture does use the celebrities’ DNA code, after a fashion, and it does translate that code into a customized scent recipe – so there’s certainly no false advertising. But the DNA that’s used has absolutely no bearing on what a person smells like, and the DNA itself is not featured in the recipe.
Ojani Noa Makes Scents from Dead Celebs with My DNA CEO
Ojani Noa, J-Lo’s X-husband and long time friend and business associate of Carlton Enoch, CEO of My DNA Fragrance expresses his enthusiasm over the reception of the long awaited “Antiquity” Fragrance collection.