The scent of a dead celeb?

The venture does use the celebrities’ DNA code, after a fashion, and it does translate that code into a customized scent recipe – so there’s certainly no false advertising. But the DNA that’s used has absolutely no bearing on what a person smells like, and the DNA itself is not featured in the recipe.

Ojani Noa Makes Scents from Dead Celebs with My DNA CEO

Ojani Noa, J-Lo’s X-husband and long time friend and business associate of Carlton Enoch, CEO of My DNA Fragrance expresses his enthusiasm over the reception of the long awaited “Antiquity” Fragrance collection.

Posted at 4:45 am on November 19, 2009 | leave a comment | Filed Under: Uncategorized | Tagged: , , | read on

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Your Fragrance is in the Bottle, but the Scent is in You!My DNA Fragrance is a unique fragrance company that creates biologically seductive liquid treasures that caress the secret desires of the mind from DNA blueprints. No two people will smell alike again, the fragrance is as unique as you are. “Your Fragrance is in the bottle, but the Scent is in You!”

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