My DNA Fragrance - Totally Exclusive

A DNA based perfume is the bigger story  as the latest in DNA science presents an exciting opportunity for the fragrance world as company My DNA Fragrance introduces the œMy DNA Exclusive fragrance line  a bespoke perfume  giving you the opportunity to bottle your DNA in an individual-specific composition of notes and accords.

Per Alan Boyle  MSNBCs Cosmic Log  œThe venture does use the celebrities’ DNA code  after a fashion  and it does translate that code into a customized scent recipe – so there’s certainly no false advertising. The DNA that’s used has absolutely no bearing on what a person smells like  and the DNA itself is not featured in the recipe.

Carlton Enoch  the company’s CEO first envisioned the concept of a DNA-based fragrance in the 1990s  but the only recent affordability of DNA testing and lower rates of skepticism concerning DNA in general has launched this concept into a full-scale trend frenzy.

Perhaps the most uniquely personal brand available today is My DNA Fragrance  -Barry Silverstien  co-author The Breakaway Brand. (McGraw-Hill)

Trendwatching.com named My DNA Fragrance amongst the hottest Status Story Conversation Starter brands.

œNew Masstige products like My DNA Fragrance give consumers conversation starters that let them express their personal status stories.-Allyson Stewart-Allen  leading authority on trans-Atlantic business and marketing  Co-author Working with Americans (Prentice Hall)

KTLA News Video

A venture that uses the DNA from Marilyn Monroe, Michael Jackson and other dead celebrities to mix up personality-

driven fragrances is getting more than a whiff of publicity – but if you’re expecting a touch of “Marilyn” to make you smell like the real Marilyn, you have no nose for science.

MyDNAFragrance’s “Antiquity” line of perfumery appears to be the latest marketing gimmick driven by genetics, along the lines of DNA art, protein-coded music and (heh, heh) celebrity DNA samples.

The venture does use the celebrities’ DNA code, after a fashion, and it does translate that code into a customized scent recipe – so there’s certainly no false advertising. But the DNA that’s used has absolutely no bearing on what a person smells like, and the DNA itself is not featured in the recipe.

In fact, in some cases, you probably wouldn’t want to smell like the celebrity anyway. “I did a little research on Elvis, and he actually had really bad body odor,” Diva Verdun, MyDNAFragrance’s chief development officer, was quoted as saying in the New York Daily News.

Verdun makes clear that the recipes are secret formulas based on the genetic coding for mitochondrial DNA, or mtDNA, which exists outside the nucleus of every cell and is passed down genetically only from the mother’s side. There are a limited number of variations in mtDNA, and millions of people share the same variation. So if the fragrance called “Blue Suede” is based on Elvis Presley’s genetic code, it could also be based on the code for Elvis Weisenheimer who lives down at the end of the street.

The same goes for “Marilyn” as well as “iQ” (inspired by Albert Einstein), “Entrance” (Joan Crawford), “Monarch” (Katharine Hepburn) and “M” (Michael Jackson). Scientifically speaking, the fragrance has as much in common with these celebrities as a coat of arms.

MyDNAFragrance can do the same thing with your own DNA, as NBC’s TODAY Show pointed out last year.

One of the most interesting parts of the process has to do with the source of the celebrity DNA. It turns out that the analysis was done on historical hair samples held by the University Archives’ John Reznikoff, who also deals in collectible documents. Reznikoff is said to have the world’s largest collection of celebrity hair - including clippings from Abraham Lincoln, Napoleon and moonwalker Neil Armstrong.

Reznikoff hasn’t yet sampled the “Antiquity” scents, but from what he understands, the fragrances are meant to reflect the olfactory essence of the person providing the DNA sample.

“It’s very far from an astrology reading,” he told me today. “It’s very scientific. The point is to use the DNA profile and evoke the essence of a long-gone hero – sometimes not so long-gone, as in the case of Michael Jackson.”

Reznikoff has hair samples from about 160 notable figures, but for now, MyDNAFragrance has had genetic profiles done for only a half-dozen bits of celebrity hair.

You can’t do a full-blown DNA test on shafts of hair – for that, you’d need the follicle or some other bits of skin surrounding the shaft. But you can analyze the mtDNA, as explained in this forensic primer. Sometimes a body sample is so degraded that the mtDNA test is as good as it gets – and in some cases, that’s good enough. Such tests helped investigators solve the case of the Russian royal family’s murder, 90 years after the deed was done.

So even though “Marilyn” may not make you smell like Marilyn Monroe, the flap over the fragrance can help you learn a little bit about how DNA analysis is done. And if you really do want to smell like Marilyn, there’s an easy solution: Chanel No. 5, Monroe’s favorite perfume. (When asked what she wore to bed, Monroe reportedly answered, “Five drops of Chanel No. 5.”

Alan Boyle – Cosmic Log MSNBC Nov. 17, 2009

Ojani Noa Makes Scents from Dead Celebs with My DNA CEO

November 19, 2009 Beverly Hills, CA ~ Ojani Noa, J-Lo’s X-husband and long time friend and business associate of Carlton Enoch, CEO of My DNA Fragrance expresses his enthusiasm over the reception of the long awaited “Antiquity” Fragrance collection.

Antiquity Fragrances are a special collection of individual colognes engineered from the DNA of over 100 celebrities such as Elvis Presley, Marilyn Monroe, Michael Jackson and many others.

The fragrance line saw its first wave of media this week as the news began to leak out about the launch of the line in early 2010. Enoch shared his vision of creating an exclusive one-of-a-kind fragrance with Noa during the production of his film, which the two men were working on in 2006. Enoch later launched My DNA Exclusive in late 2007 under a successful test market that gained international media attention.

Noa has worked with Enoch behind the scenes to market the new fragrance line from the beginning and has played an instrumental role in laying the foundation for the launch of the new Antiquity fragrance collection.

For more information regarding the My DNA Fragrance and the Antiquity collection please visit http://www.mydnafragrance.com

As Seen On E! Entertainment, Chelsea Handler, Today Show, MSNBC and Newsweek  – Perfume from Your DNA

My DNA Fragrance has been engineering beautiful individual scents since 2007, when it launched a successful test market on the internet for its “My DNA Exclusive” fragrance line.  Today there are many happy customers all over the world that have purchased their unique individual fragrance.

In the beginning, the fragrance was thought to be a great novelty, but soon many customers discovered the magical power of the fragrance’s ever shifting notes and the rewarding opportunity and personal satisfaction of owning a customized fragrance engineered exclusively for you.

Pushing the envelope in the fragrance industry has always been on the forefront of the creative mind of My DNA Fragrance CEO, Carlton Enoch, who envisioned the concept of a DNA based fragrance in the mid 90s.  “DNA testing has only recently become affordable for the average consumer and they are becoming increasingly more familiar with the benefits of DNA testing making our fragrance concept a popular item.” says Enoch.  He further stated, “When we first launched this product in 2007, people were a little more skeptical about DNA processing because they were not as informed as they are today.”

The media was quick to grab an opportunity to talk about a perfume that was so different that it pushes the envelope of individuality in the fragrance industry and is literally changing the way fragrance is viewed by the consumer.  My DNA Fragrance continues to grab headlines as the media watches the brands ever increasing popularity.

Recently, My DNA Fragrance penned a deal with John Reznikoff, the pre-eminent world renowned celebrity hair collector for the DNA of famous celebrities and notables to keep their memories alive through the creation of a totally unique fragrance line.  A test market for the “Antiquity” Fragrances was recently launched in November 2009 and will be available in stores in the new year.  The Antiquity collection of colognes is based on the DNA genetic codes of famous celebrities like Michael Jackson, Elvis Presley, Marilyn Monroe, Joan Crawford, Katherine Hepburn and Albert Einstein and many others made possible from the DNA of the hair in John Reznikoff’s private collection.

Reznikoff has appeared on The Wall Street Journal Video Channel, CNN’s Situation Room with Wolf Blitzer,  ABC Nightline, and Good Morning America and has the largest authenticated hair collection of famous people in the world.

My DNA Fragrance invites you to experience how it smells to be Exclusive because the fragrance is in the bottle… but the Scent is in you!.

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]]> http://mydnafragrance.wordpress.com/2009/11/05/dna-based-perfume-as-seen-on-e-today-show-newsweek-msnbc/feed/ 0 Dr. Diva My DNA Fragrance - E! Entertainment - Newsweek - Today Show - MSNBC - BBC - People ladyDNA-bottlefaded-inglow http://mydnafragrance.wordpress.com/2009/11/04/perfume-cologne-from-dna-of-deceased-celebrities/ http://mydnafragrance.wordpress.com/2009/11/04/perfume-cologne-from-dna-of-deceased-celebrities/#comments Wed, 04 Nov 2009 07:55:53 +0000 Dr. Diva Verdun, PhD http://mydnafragrance.wordpress.com/?p=18 ]]> Press Release

Perfume & Cologne from DNA of Deceased Celebrities

My DNA Fragrance engineers the exclusive “Antiquity” fragrance line from the DNA of more than 100 beloved celebrities and notable persons including Elvis Presley, Marilyn Monroe, and Michael Jackson

November 4, 2009 – Beverly Hills, CA ~ Carlton Enoch, CEO of My DNA Fragrance, a perfume manufacturer of exclusive one of a kind fragrances engineered from your DNA genetic code, has joined forces with John Reznikoff, the world’s most renowned celebrity hair collector to obtain the DNA from the hair samples of more than 100 deceased celebrities and famous people to begin the company’s secret process to engineer and formulate the exclusive “Antiquity” Fragrance line. Fragrance formulations from the DNA of Einstein, Marilyn Monroe, Elvis Presley, Michael Jackson, Joan Crawford, and Katherine Hepburn are a few of the VIPs amongst the list of famous people to be honored.

My DNA Fragrance is proud to give a portion of the gross profits to the estates of these celebrities and the charities that they supported. For those with no specific charities supported one will be chosen on their behalf.

Producing exclusive one of kind signature scents from human DNA genetic profiles since late 2007, My DNA Fragrance has received global media attention for its indescribable blend of environmentally friendly fragrance. The alcohol free elixir will be packaged in 3 oz aluminum bottles for the “Antiquity” fragrance line representing each celebrity in unique shapes and colors from bust of Marilyn Monroe to blue leather pouches for Elvis Presley.

The fragrance will be available for retail distribution in January 2010 but can be pre-ordered now online for those wanting to take advantage of the promotional offer of $59.99 before the product is marked up in the stores. Once it hits the stores, it will no longer be available for purchase online.

Each bottle of fragrance will come with its own certificate of authenticity verifying that is an exclusive fragrance engineered from the DNA of each individual celebrity giving customers an opportunity to register and validate their collectors fragrance online.

For those wanting to take advantage of the opportunity to create their own personalized fragrance there is My DNA “Exclusive” or My DNA “Reverse” which is engineered from your DNA genetic code or the genetic code of your loved one. Because no two people have the same DNA, your fragrance will be exclusive to only you.

More information is available online at www.mydnafragrance.com

August 2009 – Beverly Hills, CA For centuries perfumers have strived to create fragrances that extract the essence of everything from flowers to leather to formulate a perfume that moves the very souls of both the individual wearing it and weave a tapestry of memories for the one smelling it.

They say a fragrance can only be as powerful as the essence of the source the fragrant oil was extracted from.  However, My DNA Fragrance has formulated a perfumery process that adds the one missing element to your fragrance, You.

My DNA brings to life a new fragrance concept that captures your very essence in the bottle, giving you the opportunity to wear a perfume that is solely and uniquely you.

Your essence is the basic, real and invariable nature of who you are.  It’s the significant individual feature that makes you you and your DNA is the building block of that essence. The very fabric upon which you were created totally and uniquely individual.

My DNA Fragrance gives you the opportunity to have a customized perfume that is exclusively you through its revolutionary fragrance process, using your DNA genetic code as the blueprint to create a seductive liquid treasure that is totally you.  Custom formulated by hand, each fragrance is exclusive for each customer capturing your very essence in each bottle.

“We wanted to create a unique fragrance that was not only exclusive to each customer, but also economically comfortable” says My DNA Fragrance CEO, Carlton Enoch, who envisioned the concept for the perfume 15 years ago when DNA was first introduced to the world through one of the most publicized trials in history.  Unfortunately, DNA testing was to expensive at the time making the perfume totally out of reach for the customer and he had to sit on the idea until now.

With 4 ounces of your choice of perfume or cologne at $139.99 and $119.99 respectively, The fragrance is environmentally friendly as it does not contain alcohol. My DNA perfumes and colognes have healing properties and are actually good for your skin.

My DNA Fragrance’s revolutionary perfumery process will impact the way perfume is made in a world that has exhausted every possible fragrance combination in the quest to supply an unquenchable thirst for these fragrant elixirs.

There are so many people, but there still is only ONE you.  You don’t have to settle for being squeezed into a box with everyone else and forced to wear the same fragrance everyone is wearing.

Your fragrance does not define who you are, you define your fragrance and set the precedent for being totally unique in your full expression, from your clothes to your fragrance.

My DNA Fragrance is Exclusively You!  Your fragrance is in the bottle, but the scent is in YOU.

For more information and to watch the perfume video visit www.mydnafragrance.com.

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Over 70 gift certificates were given to celebrities as they swarmed the table smelling the samples of the new fragrance line at the TV Land Awards. Samuel L. Jackson, William Shatner, Vanessa Williams, Ed Asner, Beverly Johnson and many more praised the fragrance concept and expressed their excitement over the new brand. William Shatner pleasingly commented, “I would love to know what my wife smells like” as he smiled with a twinkle in his eye. Samuel L. Jackson also expressed, “My wife will love this” as he took two gift certificates, undoubtedly one for himself. Beverly Johnson expressed, “I love it! Sounds like so much fun” as she joked, “Does that mean when I wear it my boyfriend will become my slave forever?” Other exuberant comments from celebrities included adjectives like, exhilarating, brilliant, cleaver and fabulous. All night long celebrities continued to express their excitement over the introduction of the new fragrance line. Read all their comments and see photos of celebrities at the award show with the new fragrance line at the My DNA Fragrance website. www.mydnafragarnce.com
Unlike the 30,000 mass produced and celebrity endorsed fragrances on the market today, My DNA Fragrance™ offers you the opportunity to leave a memory of you in every room. It is the first fragrance ever formulated using DNA genetic codes as the blueprint to create individualized couture fragrance. No two people will ever smell alike again. It is a subtle biologically seductive liquid treasure that explodes into a unique exotic melody of fragrant notes.
The fragrance contains no alcohol and heals the skin because of its Aloe Vera properties and is easily attainable online at www.mydnafragrance.com for $134.99 for perfume and $119.99 for cologne. Customers submit a DNA sample to begin their fragrant formulation process and receive their choice of 4 ounces of fragrance in an aluminum bottle, which preserves the fragrant elixir.
My DNA Fragrance invites you to smell like you. Your fragrance is in the bottle, but the Scent is in You! www.mydnafragrance.com.
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Beverly Hills, CA – December 22, 2007 – With online auctions and classifieds becoming big business and eBay seemingly monopolizing the market with its introduction of Kijiji and its minority state in Craigslist, these online venues have become popular tools for selling, buying and trading items and services online making print classifieds a thing of the past.  New online contender List Whatever for Free says goodbye craigslist and move over eBay with its recently launched online classified and auction services which provide users with the best of craigslist and eBay in one site for free.

As a user friendly alternative to craigslist and eBay, List Whatever for Free provides users with more control over their online classified and auction presence making classifieds and auctions more interactive and attractive for buyers to frequently return to shop and buy.

As eBay continues to position its in house competitor Kijiji to compete with craigslist, it is banking on the uniqueness of the domain name to create a buzz and get people talking and clicking.  However, List Whatever for Free’s strategy sides with the simplicity of going back to the basics of using a domain name that says exactly what it does, not only making it easy to remember, but conveying fully the message that its services are indeed Free. 

While Craigslist charges for recruitment ads and in some instances property ads and eBay charges insertion, final value and re-listing fees; List Whatever for Free! proposes to always provide free listing and auction services while giving users the option to upgrade their listing by adding optional services such as featured, galleries, bold or highlight listings at a nominal fee of only .35 cents to $1.00.  Users can fully utilize the classified and auction services as often as they want re-listing items until they sell for free and never need to take advantage of any optional services to list their items. 

With online auctions and classifieds becoming so popular, users are consistently looking for economical alternatives that provide them with the opportunity to maintain more of their profits. List Whatever for FREE! now provides them with that alternative. For more information go to  www.listwhateverforfree.com

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For consumers who desire exclusive personalized products, My DNA Fragrance introduces the first one-of-a-kind revolutionary fragrance that is uniquely formulated using each customer’s DNA profile as the blueprint to create a biologically seductive liquid treasure that caresses the secret desires of the mind. Unlike the 30,000 mass produced and celebrity endorsed fragrances on the market today, the fragrance offers you the opportunity to leave a memory of you in every room.

Since the launch of the product in the UK in September the Company has experienced phenomenal success, accompanied by international media and rewarding testimonies from customers that proclaim they are overwhelmingly satisfied with their fragrance.

Steve – United Kingdom  “The concept of such a unique fragrance was not lost on my wife and frankly it brought tears to her eyes.  However, when she opened the bottle the surprises really started. She put a dab of perfume on each wrist and then it all changed!!  The smell exploded in the restaurant.  It was beautiful, heady and so ‘je ne sais quoi’.  The smell was alluring and so very different from anything I have encountered before.  It is complex yet subtle; delicate but powerful.  She insists that there is an element of the fragrance that smells just like the children when they were tiny babies and I noticed that as she moved her hands close to her face the scent would trigger goose bumps down her arms; something she did not notice herself until I pointed it out to her. 

This has been an amazing experience.  Everyone loves the smell and she smiles when they ask what perfume she is wearing. Thank you for such a wonderful perfume; this is beyond any expectation I had of you and I don’t mind you using this to tell others how happy we are with the outcome.”

Patrick – Switzerland “I just wanted to tell you that I had major success with My DNA Fragrance. Everybody was asking me, where I got that scent from. Much ,much better than any other scent I have bought before! For that I wanted to thank you from the bottom of my heart.”

Sharon – United Kingdom “Your presentation is gorgeous and, having worn the perfume for the first time yesterday, I am delighted with the scent and its durability.  I will definitely be buying more and would now like to buy my Goddaughter her scent for her birthday which is in January.

My DNA Fragrance is available in perfume or cologne and there are no alcohols in the fragrance.

DNA identity test are becoming the new norm in determining exclusivity and many manufacturers are using it to authenticate everything from art and cosmetics to wine, making DNA testing a more and more common practice in the creation of exclusive authentic products. So why not fragrance?”

For consumers desiring exclusive personalized products, My DNA Fragrance™ introduces the first one-of-a-kind revolutionary fragrance that is uniquely formulated using each customer’s DNA profile as the blueprint to create a biologically seductive liquid treasure that caresses the secret desires of the mind. Unlike the 30,000 mass produced and celebrity endorsed fragrances on the market today, the fragrance offers you the opportunity to leave a memory of you in every room.

While US sales lag slightly behind the products phenomenal international success the Company is ahead of the wave in DNA based product launches introduced in the US and stands to gain quickly from its revolutionary DNA fragrance formulation process as it has no fragrance competitors.

When asked what he sees as the biggest challenge in bringing DNA based products to the US market; Zack Gaskin, President of GFI Laboratory stated, “One of the biggest challenges is giving consumers the confidence that their private information will remain private and that no further testing will be performed without their approval.”

Still it is interesting to note that we are literally leaving our DNA everywhere we go, whether it is in the gym, a restaurant, a public restroom, the subway, etc… We leave it in the form of sweat, tears, saliva, hair or dead skin cells leaving a trail of DNA that can be traced right back to us everyday. So why the fear?

US consumers are bombarded daily with entertainment keen on using DNA based forensics to capture criminals or fantasies about DNA cloning on television making them more cautious about waving a DNA swab freely for testing even though generally more and more consumers are participating in DNA based studies and purchasing DNA tests for paternity, genealogy, and forensics every day. International consumers have fewer reservations when submitting their DNA for testing than Americans as DNA testing has been embraced as a norm for individual identity purposes abroad and even the bus drivers in the UK carry DNA collection kits as part of their routine requirement.

Per Gaskin, “DNA holds a colossal amount of information, most of which scientists have yet to learn how to read, but getting all the information that your genetic code holds is not an easy task and much more expensive to produce than the price one pays for testing. DNA tests have to be focused on the genetic markers that have been determined to provide specific information. In the past 5-10 years, DNA testing has become a common household phrase and the blueprint of life is trusted by millions of people each year to help solve issues and provide information about ourselves that was not possible in the past.

My DNA Fragrance™ has tapped into a process that combines the fields of genomics and chemistry to produce a fragrance that is specific to your genetic code. We all have a unique set of building blocks that make up our genetic code. The pattern of the building blocks determines many things about how our bodies will function and react. In the field of personalized medicine, researchers around the globe are trying to determine from your DNA how you will react to medications and your susceptibility to disease based on your genetic code. The goal being that in the future you will go to your doctor and have a DNA screening that will provide you with specific information about you that will, in turn, provide a specific treatment that is best for you. My DNA Fragrance™ has unlocked the potential of our DNA and allowed us a premier to the future of a personalized lifestyle.”