DNA based Perfume creates media frenzy over Michael Jacksons’ hair; but it’s about Exclusivity
The media has sensationalized the fragrance created from the DNA of the King of Pop but the truth is the Antiquity fragrance collection is not solely about Jackson; its about a fragrance tribute to more than 150 notables that impacted history in one form or another including Marilyn Monroe Einstein Elvis and Kate Hepburn.
A DNA based perfume is the bigger story as the latest in DNA science presents an exciting opportunity for the fragrance world as company My DNA Fragrance introduces the My DNA Exclusive fragrance line a bespoke perfume giving you the opportunity to bottle your DNA in an individual-specific composition of notes and accords.
Per Alan Boyle MSNBCs Cosmic Log The venture does use the celebrities’ DNA code after a fashion and it does translate that code into a customized scent recipe – so there’s certainly no false advertising. The DNA that’s used has absolutely no bearing on what a person smells like and the DNA itself is not featured in the recipe.
Carlton Enoch the company’s CEO first envisioned the concept of a DNA-based fragrance in the 1990s but the only recent affordability of DNA testing and lower rates of skepticism concerning DNA in general has launched this concept into a full-scale trend frenzy.
Perhaps the most uniquely personal brand available today is My DNA Fragrance -Barry Silverstien co-author The Breakaway Brand. (McGraw-Hill)
Trendwatching.com named My DNA Fragrance amongst the hottest Status Story Conversation Starter brands.
New Masstige products like My DNA Fragrance give consumers conversation starters that let them express their personal status stories.-Allyson Stewart-Allen leading authority on trans-Atlantic business and marketing Co-author Working with Americans (Prentice Hall)
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You’re currently reading “DNA based Perfume creates media frenzy over Michael Jacksons’ hair; but it’s about Exclusivity,” an entry on My DNA Fragrance
- Published:
- December 6, 2009 / 5:07 am
- Category:
- Uncategorized
- Tags:
- Beauty, Cologne, designer perfume, DNA, king of pop, Michael Jackson, perfume
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