DNA based Perfume creates media frenzy over Michael Jacksons’ hair; but it’s about Exclusivity

The media has sensationalized the fragrance created from the DNA of the King of Pop  but the truth is the œAntiquity fragrance collection is not solely about Jackson; its about a fragrance tribute to more than 150 notables that impacted history in one form or another  including Marilyn Monroe  Einstein  Elvis  and Kate Hepburn.

My DNA Fragrance - Totally Exclusive

My DNA Fragrance - Totally Exclusive

A DNA based perfume is the bigger story  as the latest in DNA science presents an exciting opportunity for the fragrance world as company My DNA Fragrance introduces the œMy DNA Exclusive fragrance line  a bespoke perfume  giving you the opportunity to bottle your DNA in an individual-specific composition of notes and accords.

Per Alan Boyle  MSNBCs Cosmic Log  œThe venture does use the celebrities’ DNA code  after a fashion  and it does translate that code into a customized scent recipe – so there’s certainly no false advertising. The DNA that’s used has absolutely no bearing on what a person smells like  and the DNA itself is not featured in the recipe.

Carlton Enoch  the company’s CEO first envisioned the concept of a DNA-based fragrance in the 1990s  but the only recent affordability of DNA testing and lower rates of skepticism concerning DNA in general has launched this concept into a full-scale trend frenzy.

Perhaps the most uniquely personal brand available today is My DNA Fragrance  -Barry Silverstien  co-author The Breakaway Brand. (McGraw-Hill)

Trendwatching.com named My DNA Fragrance amongst the hottest Status Story Conversation Starter brands.

œNew Masstige products like My DNA Fragrance give consumers conversation starters that let them express their personal status stories.-Allyson Stewart-Allen  leading authority on trans-Atlantic business and marketing  Co-author Working with Americans (Prentice Hall)

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